Google announced that they are testing two new Search Console features with a subset of website owners in the UK.
The first is a new control that lets site owners decide whether their content can appear in Google’s generative AI Search features, including AI Overviews and AI mode.
The second is a dedicated performance report that shows when URLs from a site appear in Google’s generative AI features across Search and Discover.
Google says it will use this initial rollout to test the experience, gather feedback, and expand availability globally later.
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Read in Semrush Blog → https://www.semrush.com/blog/google-adds-ai-performance-reports/
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Site owners are getting more direct control over whether their content appears in Google’s AI Search experiences. Those who choose to opt out may reduce their visibility in AI Overviews and AI Mode, reducing potential impressions, traffic, and brand exposure from those experiences in exchange for greater control over how their content is used.
The new reports also give marketers a clearer view of how their sites appear in Google’s AI Search features. Until now, this visibility was harder to isolate because AI-driven performance was bundled into broader Search Console reporting.
The biggest missing piece is click-level data for AI features. Impressions show how often a page appeared in AI Search, but they do not show how often users clicked through from those appearances. That has been one of the biggest measurement gaps in AI Search, and this update does not fully close it yet.
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Site owners have been asking for more control over how their content appears in Google’s AI features since AI Overviews first started rolling out. Google is now taking a first step by testing a dedicated control with a subset of UK website owners.
It is still unclear how quickly the feature will become available to all site owners, but Google has said it plans to expand access globally after testing.
Marketers have been asking Google for dedicated AI Search reporting from the start. This is Google’s first real move in that direction, and it comes after Bing Webmaster Tools introduced its own AI Performance report.
For now, neither Google nor Bing gives marketers the full click-level view they want from AI Search reporting. Bing’s report is already available more broadly, while Google’s report is starting with a smaller UK rollout.