:google__g__logo-svg: [Trending Now]: Google announces AI performance report in Merchant Center

What’s happening

Google announced a new “AI performance insights” report in Merchant Center. The report will include (but is not necessarily limited to):

• Share of voice: See your brand visibility on AI-driven experiences across Search and Gemini, benchmarked against brands similar to yours on shopping journeys starting from AI Mode, AI Overviews, or the Gemini app.
• Shopping funnel performance: Shows key insights across critical stages of the shopping journey, including discovery, evaluation, and purchase.
• Product term insights: Identify popular product terms searched by users across Search conversations (including your share of voice for them).
• Product attributes insights: Identify popular product specifications searched by users (e.g., color, style, material).

AI performance insights will roll out to the U.S., Canada, Australia, India, and New Zealand in the coming months.

👥 Why this matters

While this is specific to ecommerce and the reporting is limited, Google is finally starting to give marketers some insight into their visibility in its AI-powered experiences.

From a tactical POV, this data can help ecommerce marketers better understand how they’re doing in Google’s AI surfaces and use that information to improve performance:

• Share of voice reflects how often you appear relative to competitors (which you can track over time).
• Shopping funnel performance can potentially help you identify where in the journey your brand shows up or drops off.
• Product term and attributes insights can be useful starting points for content and Merchant Center feed optimization.

🔗 What to promote

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Google only gives you AI visibility data for its own ecosystem.

Semrush One gives you the full picture — AI visibility tracking across ChatGPT, Perplexity, Google AI Mode, and Bing, plus Site Audit to catch the crawler blocking that silently prevents your content from appearing in AI answers at all.

Key Tools

• Visibility (AI Visibility Toolkit): Tracks citation frequency and visibility trends across ChatGPT, Perplexity, Google AI Mode, and Bing in one dashboard
• Citations (AI Visibility Toolkit): Shows which URLs get cited, grounding queries that trigger citations, and citation counts by platform
• Site Audit (SEO Toolkit): Detects whether your CDN or WAF blocks AI crawlers like ChatGPT-User, OAI-SearchBot, Perplexity-User, and Claude-SearchBot </aside>

📢 How to talk about this trend

Google now offers a way to directly measure performance in AI Mode, AI Overviews, and Gemini (albeit only for ecommerce). This comes months after Bing rolled out its own AI Performance report. These platform reporting capabilities help legitimize AI search optimization and put it on the same level as traditional SEO. And, practitioners can apply the same general framework: benchmark, optimize, report, iterate.