Traffic & Market

The Semrush Traffic & Market Toolkit is your all-in-one solution for understanding how any business performs online—and how it stacks up against the market. It combines detailed traffic analysis, audience insights, competitive benchmarking, and market trends into a streamlined interface.

Whether you’re optimizing your marketing strategy, sizing up the competition, or planning expansion, the Traffic & Market Toolkit gives you the reliable data you need to act with confidence.

Semrush Traffic & Market Toolkit is an ex-.Trends. Old version (.Trends) was an add-on for Semrush core subscription (Pro, Guru, Business). The new Traffic & Market Toolkit is now available as a standalone purchase and consists of dashboards.

Affiliate commission

Traffic & Market Toolkit: Base $289/mo.

Traffic & Market Toolkit is a new addition to our affiliate program, and it’s a great opportunity for you to start promoting it—especially with the generous commission we’re offering.

The affiliate commission structure for Semrush Traffic & Market Toolkit is tiered and varies based on your level in Semrush Loyalty Program.

	Basic	Silver	Gold	Platinum
	0 - 4 sales per quarter	5 - 19 sales per quarter	20- 49 sales per quarter	50+ sales per quarter
Semrush Traffic & Market Toolkit	$200	$250	$300	$350

Commission for trial activation: $10

What does the Traffic & Market Toolkit include?

The toolkit is made up of specialized dashboards, each designed to help you answer a specific set of questions related to your competitor’s traffic and marketing activity, as well as trends in your overall market.

Here’s a list of the data available in the toolkit:

Traffic Analytics: See a high-level snapshot of any domain’s performance—traffic volumes, user engagement, key trends, and channel distribution.
Daily Trends: Track daily shifts in web traffic across major channels, with granular breakdowns by source and device.
Traffic Distribution: Deep dive into performance by channel: AI Traffic, Organic Search, Paid Search, Paid Social, Organic Social, Referral, Email, and Display Ads. Each source has its own dedicated dashboard with trend lines, device splits, top sources, trending pages, and more.
Traffic Sources & Destinations: Map how users arrive at a domain and where they go after. This helps you analyze referral patterns and identify key inbound and outbound flows across the digital journey.
Top Pages: Find your competitors’ most visited pages. Break down page-specific activity, including traffic trends by channel, purchase conversion trends, device splits, and more.
Subfolders & Subdomains: Break down traffic by subfolders and subdomains to pinpoint how different site sections perform and where traffic is concentrated.